Re:define Fitness Co.

Mainstream is boring. Redefine your routine.

* Your new obsession is under construction *

Opening June 12th @5:30pm

Move with us

Move Anywhere

We aren't an easy button

But we sure make it feel that way. We provide you with genuine caring accountability, plateau fighting routines, access to prepared healthy meals, and the best vibe around to keep you smiling--even when you really don't wanna.

We believe in the power to define and continually redefine who we are. Wellness isn’t about perfection—it’s about progression, presence, and the commitment to keep moving. Our studio exists to support that journey, helping you grow, transform, and step confidently into the life you’re creating- one breath and one “woo” at a time.

The Baddies Behind the Brand

Alisa Devlin is the force behind Re:define—turning bold ideas into something you can feel. With a background in global strategy and a love for people-first spaces, she builds from the ground up. She creates an experience that’s elevated, connected, and intentionally different. Her focus: unlocking potential and developing next-level coaching teams so that Re:define becomes your third place.


Jessica Chan is the heartbeat behind the experience—bringing structure, energy, and a strong sense of community to everything she touches. With a background in studio leadership and sales, she’s all about creating a space that feels seamless, supportive, and worth coming back to.

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KYLIE

6 months ago

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JOANNE

6 months ago

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

JORDAN

6 months ago

Should we make it official?

Follow us @redefinefitness.co for inspo, updates and more!

SHE’S LIVE. ? The opening weekend schedule has officially entered the chat. ?CORRECTION- Sat 9:30am not 8:30! Ya girls need some more sleep ?? Grab your spot, cancel your fake plans, and come see what we’ve been obsessing over for the last several months. Founding members get first dibs. Everyone else, may the odds be ever in your favor.
SHE’S LIVE. 🥳 The opening weekend schedule has officially entered the chat. 🚨CORRECTION- Sat 9:30am not 8:30! Ya girls need some more sleep 🤣🚨 Grab your spot, cancel your fake plans, and come see what we’ve been obsessing over for the last several months. Founding members get first dibs. Everyone else, may the odds be ever in your favor.
The schedule drop is big news…? The fact that the laptop survived this photo is a close second. A few finishing touches are still in progress, but we know some of you love to snoop and we are here for it! The schedule is live—go reserve a bike with your favorite baddie (even if that baddie is you). ? #cyclecontent #fitfluencer #brandmarketing #studioopeningsoon #cycleportland
The schedule drop is big news…👀 The fact that the laptop survived this photo is a close second. A few finishing touches are still in progress, but we know some of you love to snoop and we are here for it! The schedule is live—go reserve a bike with your favorite baddie (even if that baddie is you). 😘 #cyclecontent #fitfluencer #brandmarketing #studioopeningsoon #cycleportland
✨Grateful for the privilege of the pressure ✨ #inspiration #truth #fitnessmotivation #fitnessstudio #pressureisaprivilege
✨Grateful for the privilege of the pressure ✨ #inspiration #truth #fitnessmotivation #fitnessstudio #pressureisaprivilege
? ‼️ THIS IS NOT A DRILL ‼️ ? OPENING WEEKEND IS JUNE 12-14! ? + CLASSES FREE ALL OF JUNE! We’ve officially reached the “holy sh*t it’s happening” phase. We’re kicking opening weekend off the only way we know how— loud, sweaty, and together. Founders Alisa + Jess are co-teaching our first ride Friday at 5:30pm (download our app to book!), followed by an open house to tour the space, hang, and see what we’ve been building behind the scenes. Your new favorite obsession is only a few weeks away. Grab your founding membership (link in bio) before opening to secure some extra special goodies. ? Full schedule coming soon! #fitnessstudioopening #indoorcycle #womenowned #smallbuisness #wellness
🚨 ‼️ THIS IS NOT A DRILL ‼️ 🚨 OPENING WEEKEND IS JUNE 12-14! 🥳 + CLASSES FREE ALL OF JUNE! We’ve officially reached the “holy sh*t it’s happening” phase. We’re kicking opening weekend off the only way we know how— loud, sweaty, and together. Founders Alisa + Jess are co-teaching our first ride Friday at 5:30pm (download our app to book!), followed by an open house to tour the space, hang, and see what we’ve been building behind the scenes. Your new favorite obsession is only a few weeks away. Grab your founding membership (link in bio) before opening to secure some extra special goodies. 🤍 Full schedule coming soon! #fitnessstudioopening #indoorcycle #womenowned #smallbuisness #wellness
Das right. While we sure up all our finishing touches and onboard our incredible team, what are you most excited for during opening weekend??
Das right. While we sure up all our finishing touches and onboard our incredible team, what are you most excited for during opening weekend??
Hey there cutie!? We’re Jess + Alisa — the two humans behind Re. One of us has 47 tabs open at all times. The other thinks “good enough” is a personal attack. Together, we built the kind of space we always wished for: high energy, low ego, and intentionally different. Our yin and yang energy shows up in everything — the way we lead classes, build teams, and create community. Curious? Come experience it for yourself in just a few weeks. ? Now we’re curious: what’s a non-negotiable quality in a leader for you? #cycle #femalefounders #fitness #owners #indoorcyclestudio
Hey there cutie!👋 We’re Jess + Alisa — the two humans behind Re. One of us has 47 tabs open at all times. The other thinks “good enough” is a personal attack. Together, we built the kind of space we always wished for: high energy, low ego, and intentionally different. Our yin and yang energy shows up in everything — the way we lead classes, build teams, and create community. Curious? Come experience it for yourself in just a few weeks. 🤍 Now we’re curious: what’s a non-negotiable quality in a leader for you? #cycle #femalefounders #fitness #owners #indoorcyclestudio
We’ve been silently grinding to get your space ready for you! And we are very close to announcing an opening weekend!! Just a few more final touches. See you all soon! Xoxo Alisa & Jess
We’ve been silently grinding to get your space ready for you! And we are very close to announcing an opening weekend!! Just a few more final touches. See you all soon! Xoxo Alisa & Jess
‼️Construction update ‼️ Equal parts ambition & drywall dust. We don’t want to jinx it with an official opening weekend YET… but we are progressing just as planned. Can you name all the materials? ? #underconstruction #fitnessstudio #marketingideasforsmallbusiness #marketingideas #cycle
‼️Construction update ‼️ Equal parts ambition & drywall dust. We don’t want to jinx it with an official opening weekend YET… but we are progressing just as planned. Can you name all the materials? 👀 #underconstruction #fitnessstudio #marketingideasforsmallbusiness #marketingideas #cycle
Welcome to our corner of the internet… Here we support all bodies, all people, all ability levels and are coming for alllll your excuses. ? Let’s Re:set, Re:frame, and Re:define together.
Welcome to our corner of the internet… Here we support all bodies, all people, all ability levels and are coming for alllll your excuses. 😘 Let’s Re:set, Re:frame, and Re:define together.
Looking for a few more founding faces ? Hiring: • Part-time Sales Manager • Front Desk Team ✨ Perks include a free membership, bonus potential, and an electric workplace vibe. ✨ Interested? Dm us or email your resume and availability to redefinefitco@gmail.com!
Looking for a few more founding faces 🤩 Hiring: • Part-time Sales Manager • Front Desk Team ✨ Perks include a free membership, bonus potential, and an electric workplace vibe. ✨ Interested? Dm us or email your resume and availability to redefinefitco@gmail.com!
Let us re-introduce ourselves. We are SO EXCITED to share our Cycle instructor lineup!! Truly our dream team right here! Other movement styles instructors will be announced soon! Tell us-What’s your favorite movement ON the bike? ?
Let us re-introduce ourselves. We are SO EXCITED to share our Cycle instructor lineup!! Truly our dream team right here! Other movement styles instructors will be announced soon! Tell us-What’s your favorite movement ON the bike? 👇
✨ In our founder era. ✨ Why a founding membership? ? Snag our lowest monthly pricing before it disappears into the vault forever! ? 1 + 2 year prepaid memberships with bonus discounts, because commitment deserves rewards! ? One “life happens” late cancel fee waived—every month! ? No membership charge until July 1st! ? Surprise perks opening weekend! Building our community starts with you. Ready to Redefine your routine? Link in bio!
✨ In our founder era. ✨ Why a founding membership? 🤍 Snag our lowest monthly pricing before it disappears into the vault forever! 🤍 1 + 2 year prepaid memberships with bonus discounts, because commitment deserves rewards! 🤍 One “life happens” late cancel fee waived—every month! 🤍 No membership charge until July 1st! 🤍 Surprise perks opening weekend! Building our community starts with you. Ready to Redefine your routine? Link in bio!
Have you seen the website yet? It’s a vibe. ? Www.redefinefitness.co Brand vision, founding memberships, and more! FAQ’s loading!
Have you seen the website yet? It’s a vibe. 👇 Www.redefinefitness.co Brand vision, founding memberships, and more! FAQ’s loading!
Serious about the craft. Unhinged about the reveal. We’re proud parents of something new… and yes, we are unapologetically THOSE parents already. But truly… If you’re not having fun with it, why bother- amirite? What’s YOUR vibe in class? ?
Serious about the craft. Unhinged about the reveal. We’re proud parents of something new… and yes, we are unapologetically THOSE parents already. But truly… If you’re not having fun with it, why bother- amirite? What’s YOUR vibe in class? 👇
Seize the moment with our founding memberships! Limited quantities. Huge perks. Bragging rights. Join us! ? https://www.redefinefitness.co/pricing
Seize the moment with our founding memberships! Limited quantities. Huge perks. Bragging rights. Join us! 👇 https://www.redefinefitness.co/pricing
After 9 months of growing… She’s almost here! Re:define opens June 2026! Limited quantities of Founding memberships won’t last long and are LIVE on our website! ( link in bio) We can’t wait to bring this new life into the world. ?
After 9 months of growing… She’s almost here! Re:define opens June 2026! Limited quantities of Founding memberships won’t last long and are LIVE on our website! ( link in bio) We can’t wait to bring this new life into the world. 💕
And if you don’t know, now you know. We believe in the power to define and continually redefine who we are. Wellness isn’t about perfection—it’s about progression, presence, and the commitment to keep moving. Our studio exists to support that journey, helping you grow, transform, and step confidently into the life you’re creating- one breath and one “woo” at a time.
And if you don’t know, now you know. We believe in the power to define and continually redefine who we are. Wellness isn’t about perfection—it’s about progression, presence, and the commitment to keep moving. Our studio exists to support that journey, helping you grow, transform, and step confidently into the life you’re creating- one breath and one “woo” at a time.
The results are in and it’s a… Cycling-centric, multi modality fitness studio! What the heck does that mean? You can expect mostly cycle classes on the schedule, in addition to other movement styles sprinkled throughout the week. The goal is to fight the plateau we often hit as long term cyclists, and bring you a well rounded fitness routine that keeps you going for years to come. Is there a movement style you’re hoping we launch??
The results are in and it’s a… Cycling-centric, multi modality fitness studio! What the heck does that mean? You can expect mostly cycle classes on the schedule, in addition to other movement styles sprinkled throughout the week. The goal is to fight the plateau we often hit as long term cyclists, and bring you a well rounded fitness routine that keeps you going for years to come. Is there a movement style you’re hoping we launch??
We didn’t think it was a suggestion. ?? We’ve been busy making magic in the background… but we’re done gatekeeping. You’ve got questions. We want the unfiltered ones. So go ahead-what do you want to know about Re:define first?
We didn’t think it was a suggestion. 💪🏼 We’ve been busy making magic in the background… but we’re done gatekeeping. You’ve got questions. We want the unfiltered ones. So go ahead-what do you want to know about Re:define first?
We’re so excited to announce… An opening month! ? The finishing touches are underway, and we’re counting down the days until we can Redefine our routine together. Shall we place bets on an opening date?! ???
We’re so excited to announce… An opening month! 🥳 The finishing touches are underway, and we’re counting down the days until we can Redefine our routine together. Shall we place bets on an opening date?! 😏👇🏼
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